Veo 3: The AI Video Model That's Changing How We Build (and Imagine) Digital Products

At Gatenor, we’re always on the lookout for tools that shift how we think and build. So when DeepMind dropped Veo 3—a model that doesn’t just generate videos but adds sound that actually matches the scene—we knew it was something worth exploring.

So, what’s Veo 3?

It’s the latest AI from DeepMind (yeah, the folks at Google’s brain lab). You give it a text prompt, and it creates high-quality video. But the game-changer? It also adds sound—dialogue, effects, background music—perfectly in sync with what’s happening on screen.

Why should startups and product teams care?
If you’re building anything digital, Veo 3 can make your life easier:

• Need a product teaser? Skip the camera crew—generate a clip from your feature list.
• Want to pitch an MVP? Build a visual prototype that talks.
• Running user onboarding? Turn steps into stories that people actually watch.

What’s under the hood:

• It makes videos in 1080p and even 4K
• You can guide the look: angles, lenses, styles
• The sound is AI-generated and totally synced

How we see it at Gatenor:

Veo 3 isn’t about replacing creative teams—it’s about giving them superpowers. Imagine:

• Spinning up demo content before your product even exists
• Testing marketing ideas before anyone writes a script
• Showing your idea, not just explaining it in slides

What’s next?

Right now, Veo 3 is rolling out inside Google’s Gemini (AI Ultra) and Vertex AI for enterprise folks. But it’s pretty clear this isn’t a tech demo—it’s a whole new way of working.

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AI is no longer just in the code. It’s in the pitch decks, the landing pages, the demos. Veo 3 is proof. And if you're curious what that could mean for your product—we should talk.

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